MATT OX - OVERWHELMING (PROD. OOGIEMANE)
12 year old rapper, Matt Ox, lays a fire track while holding it down in Northeast Philly. Fidget spinners, wheelies, and a bodega-block backdrop paint the picture for this prodigy in his break-out video. Although Ox is only 12, he currently holds 16 million plays with this overwhelming video. The video was featured in The New York Times, Mashable, XXL, WorldStarHipHop, Hypebeast, etc. And helped launch Matt Ox's career and get him a record deal with Warner. The song was produced by OOGIE MANE under the label Working on Dying.
Memes of Matt spread across twitter and instagram like wildfire. Being featured on accounts like FuckJerry and Young Thugga La Meme.
The music video spurred reaction videos all over the web that garnered millions of views themselves.
MATT OX CHALLENGE
The music video also spurred the #mattoxchallenge in which people balanced spinners on their head to the song.